1. ▷❤️The purpose of the social profile picker in the Compose Box is ...
Mar 17, 2017 · Hootsuite's Social Profile Picker is a powerful tool for efficiently sharing messages with your social networks. You'll find it in the top ...
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2. 【 2023 】 The Purpose Of The Social Profile Picker In Composer Is To
One of the question asked in certification Exam is, The Purpose Of The Social Profile Picker In Composer Is To: You have to complete all course videos, modules, ...
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3. When Using Composer, What's The Purpose Of The Social Profile Picker?
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When using the Hootsuite Composer, what's the purpose of the social profile picker? · To select the social profiles to which you want to publish your post. · To ...
See AlsoWhich Of The Following Is Not A Purpose Of Marketing Research?Many Marketers Collecting Information Turn To Lexisnexis. Lexisnexis Contains Articles On A Variety Of Topics As Well As Cases And News Documents. Lexisnexis Would Most Likely Be Considered Which Of The Following?According To Your Text, What Is Typically The First Sign Of A Problem That Could Prompt The Marketing Research Process?Why Would You Want To Add A Moderate Stream For Youtube In Your Hootsuite Dashboard?Hootsuite Platform Exam Certification Answers Industry-recognized certification that demonstrates your expertise with the world’s most-used social media management platform to clients and employers. A permanent online certificate to showcase your Hootsuite expertise that you can link to from your...
5. Hootsuite Platform Certification Exam Answers - CertificationAnswers.com
When using Composer, what's the purpose of the social profile picker? to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite ...
Hootsuite Platform Certification Exam AnswersHootsuite Platform certification exam is a premium certification available in Hootsuite Academy. Note that this certification has much more possible questions than you get during the exam 50. That let’s you prapare for exam much more efficiently. Language: EnglishWuestions:With the Hootsuite Promote feature, what are the two main ways you can pay to promote your published organic content? (pick two)Intelligent Cost Per ClickAutomated BoostingSingle Post BoostingAutomatic Organic Performance PromotionAutomagic ROI Enhance FeatureTo measure the success of your social media efforts, which Hootsuite product would you use?Hootsuite Social ROIHootsuite MetricsHootsuite SolutionsHootsuite AnalyticsHootsuite ROI CalculatorAfter you’ve uploaded posts into Hootsuite’sBulk Composer, what’s the best place to vet and preview those scheduled posts?ImpactPlannerAnalyticsBoards and StreamsInsightsWhich Hootsuite feature would you use to draft and schedule a post with two images to Twitter and Facebook?AssignmentsComposerStreamsContestsYou’re leading a small social media team, and need to green-light and publish all social posts created/scheduled by your team. However, you’re time-poor and rarely sitting at your desk. What tools do you and your team need to effectively collaborate on drafts and publish posts while on the go?Google CloudHootsuite AlertsHootsuite Mobile AppHootsuite PlannerHootsuite’s Drafter IntegrationAmplifyHootsuite ComposerIn Hootsuite Inbox you can view ____________ on connected social media accounts.all reactions, views, and commentsprivate messages onlyboth public and private messagespublic comments onlyWhen sharing Analytics data with Team Members using Hootsuite Analytics, one way to safeguard the integrity of the data you’re sharing is toprovide Super-Admin access to all Team Membersonly share drafts of Reportsshare reports in read-only formencourage them to review metrics reports on your computerclick the Lock icon on outgoing Reports and PDFsWhen using Hootsuite’s Bulk Composer, how far in advance must your posts be scheduled ahead of when the CSV file is uploaded into Hootsuite?1 day2 hours10 minutes30 minutesTo find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, which Hootsuite feature should you use?geo-targeted messagesthe Hootsuite surveillance featurelocation tagsgeo-search streamsinternal/external tagging Let’s say you want to monitor all the comments on a specific YouTube video. To do this, create a ‘My Videos’ stream, find the video, and then select ‘___________________’.Monitor playlistYouTube SearchCreate Comment StreamGeo-searchWhen managing Instagram with Hootsuite, we recommend using Instagram Business accounts. Why is this?Business profiles that are linked to Hootsuite are more discoverable on Instagram nativelyProfile metrics for Personal Instagram accounts require 10K+ followersBusiness profiles allow you to upload videos that are more than 60 seconds longYou can publish directly to Instagram without using your phone or the Instagram appWhen setting up an Instagram account in Hootsuite, there are two locations the account can live. What are they?Under Accounts in the publisher, or in Impact.In Insights, or within Assignments.Downtown or in the Suburbs.In a Hootsuite Organization, or as a personal channel.In streams, or in channels.You need to send one social post to Facebook and Instagram simultaneously, tracking link clicks within the post. You also need to share the results of this test with a colleague. Which Hootsuite features/products should you use to accomplish these activities? (Pick all that apply)Owly ShortenerHootsuite Analytics, ReportsAll of the aboveThe purpose of the social profile picker in the Hootsuite Composer is toidentify the social networks to which you’d like to publish your postselect or deselect social networks to connect with your Hootsuite accountselect the social networks you’d like to monitor for activity relevant to your brandpick the social networks for which you’d like to generate a statistics report about your publishing effortsTo get the most out of using Instagram Business Account with Hootsuite, what must you do first?Create a brand new Instagram Business account, specifically to be used in HootsuiteSatisfy Hootsuite’s Influencer criteria when signing upGo to Instagram natively and tap the Hootsuite icon in your settingsPopulate your Instagram account with a bio, profile picture, and at least 5 images or videosConnect your Instagram Business account to your Facebook Business Page in HootsuiteYou’re a social media manager, running a brand awareness campaign across multiple networks for a client. The client is unsure about the effectiveness of social media and wants to see proof that the campaign metrics are hitting their pre-defined KPIs. What is the best way to demonstrate the impact your social media campaign is having on brand awareness?Give your client access to your Hootsuite account, so they can monitor all conversations and scheduled posts themselves and flag anything that they don’t think is worthwhileSet up a customized Hootsuite Analytics Report tracking metrics most relevant to the campaign KPIs, and schedule it for regular automated email delivery to your clientSet up an Impressions Stream to monitor the real-time campaign views happening on Twitter, Instagram, and Facebook, and export the stream as a PDF to share with your client via email once a dayPut aside time to sit down with your client and go through the relevant conversations happening on social media, using Hootsuite’s geo-search functionalitySelect the 4 features that are available on the Hootsuite Mobile appInbox and SettingsPublisherTeam MetricsWhen composing outgoing posts in Hootsuite, what’s the best way to collaborate with a team or team member to finalize that post?Assign the post to a social account the team or team member manages, then click ‘Save Draft’.Publish the post to a social network, then click ‘assign to team or colleague’.@Mention the team or team member in the drafted post before saving.Save the post as a draft and then add it to the collaboration board for that team.To manage and coordinate the social media activities of a team of people within Hootsuite, you’ll need to useTelepathyGoogle’s Teams plug-InHootsuite ImpactHootsuite OrganizationsHootsuite Collaboration featureaccount provisioningHootsuite’s ever-growing library of partner integrations is called theHootsuite App StoreHootsuite Content LibraryHootsuite Plug-insPartner AppsApp Directory3rd Party Add-onsHow would you use this area of Hootsuite?To view and manage scheduled postsTo create analytics reports on post performanceTo add Hootsuite’s partner apps to your dashboardTo monitor what’s being said on your social accountsTo see which organization you’re a part ofThe Post Performance area within Hootsuite Analytics is the best place toreceive insights into our dystopian futurebuild social posts out of previously published postsproduce a pie chart of your social share of voiceget a professional critique of your social media strategyreview metrics for your published posts, by networkWhich of the following actions can not be done in the Hootsuite Planner?composing a postediting a postrescheduling a postperforming a geo-searchWhat actions can Instagram Business users take in the pictured area of the Hootsuite dashboard? Pick three.Edit a scheduled Instagram postCreate and schedule a new Instagram postView engagements on your published postsRespond to comments directlyMonitor hashtags specified by youExport an analytics reportYou can do all of the following actions in the Hootsuite Composer, exceptsearch for mentions of your company nameconvert a web address into a shortened, trackable owly linkpick the social accounts to which you want to publish your postadd alt-text to make the content more accessibleschedule when your post should publishIn Hootsuite’s Promote feature, what are automation triggers used for?Notifying you when your automated posts have exceeded your campaign budget.Instantly trigger campaigns with ROI positive SEO to capture more search engine algorithms.Automatically stopping an advertising campaign that falls below a certain threshold of performance.Putting advertising dollars behind your published posts that meet the criteria you have specified.Analyzing the performance of past posts in bulk, in order to recommend candidates for paid promotion.In Hootsuite Analytics, what is an advantage of sharing a Report with a colleague rather than sending them an exported pdf?Reports provide your colleagues with continuous access to updated dataReports feature a built-in ROI calculator that grades your company’s social activities relative to your defined social media objectivesReports include a chatbot that offers personalized recommendations on how to optimize your campaignsReports predict what the recipient/stakeholder wants to see and tailors the information accordinglyWhen you share an Analytics Report with a team member, you can allow them to adjust the parameters of the report. To enable this level of collaboration, set the permission tocan editunlimited permissionssuper-admindefaultcustomSay you’re drafting a batch of social posts as part of a campaign. You need to access brand-approved visual assets stored on Google Drive to include in your posts. What’s the most efficient way to access these visuals?Use the Share button in Google Drive to export the images to HootsuiteInstall the Google Cloud app from the Hootsuite App Store to access the assets directlySave the images to your desktop from Google Drive, then drag and drop them to Hootsuite Content libraryWhich one of the following is not a use case for the ‘Hootsuite Organizations’ feature?facilitate team collaboration to address customer feedback on social mediaplan the content publishing schedule in a calendar formatcontrol off-brand or offensive posts and trigger corrective action limit access to social network passwordsspecify what actions team members have permission to perform in HootsuiteWithin the Hootsuite Composer, you can transform URLs into an ‘Owly’ link. Which of the following are reasons you’d want to use this feature. (Pick two)Owly links track how many people clicked itOwly links are prioritized by social networksOwly links use less characters than regular URLsOwly links provide higher resolution previews of the webpage being linked toSay you’re managing Instagram for an organization, and don’t have access to its Facebook Page. How would you finish the setup process?Create a fake Facebook Page for the organization that you can accessConnect the Instagram account to your own personal Facebook profile insteadAsk the owner of the Facebook Page to add you as an Admin or Editor to their pageRequest Super-Admin permissions in Hootsuite, which allows you to connect from within Hootsuite onlyIn Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful forgathering marketing analytics on the user’s behaviour.feeding data into Hootsuite chatbot for more human-like responses.targeting paid advertisements to the user more accurately.understanding the full context of the most recent exchangeName the area pictured in the Hootsuite Mobile AppInboxSometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, create a dedicated ________________ for that conversation to stay on top of the action.external taggeo-targeted auto-responseauto-assignmentcomment streamprivate message streamWhat happens if you try to connect your Personal Instagram account to your Facebook Business Page, in Facebook?Your Personal Instagram account will automatically be converted into a Business accountYou’ll receive an error message, outlining what steps you need to take nextNothing, there are no differences between using Instagram Personal and Business accounts in HootsuiteYour Instagram account will be connected to your personal Facebook profile, rather than your Business PageWhat Hootsuite resources would you use to learn best practices for managing your Social Accounts using the Hootsuite dashboard?Hootsuite Help CentreHootsuite BlogAll of theseHootsuite AcademyHootsuite Resource LibraryIf you wanted to demonstrate to potential future employers that you can use the Hootsuite Platform proficiently, what would you do?Complete the Hootsuite Academy Platform Certification Course, then print out your Certificate and put it on your wall.Complete the Hootsuite Social Marketing Certification CourseAdd Hootsuite as a previous employer in your resumeComplete the Hootsuite Academy Platform Certification Course, and add your Credential to your LinkedIn Profile.Anything you want to do in Hootsuite can be found in the ________, with the main workspace in the _________?Settings; StreamsSidebar; centerNav-panel; dashboardHeader; SidebarWhat would you do in this area of the Hootsuite Dashboard?Generate custom URLs for an upcoming campaignReview metrics for your social media publishing effortsSearch for hashtags by geographical locationCreate paid social media advertising campaignsSchedule postsWhen using the Hootsuite Planner, the fastest way to compose a new post is topress “command N” for new and begin typingexit Planner and open the Composerclick on a time slot and choose new postcreate a new stream and click the plus signWhich description below best describes the action being performed here?Creating a search streamScheduling a postAdding a social account to HootsuiteComposing a post for your audienceSharing account permissions with your teamIf you need to keep track of a large number of published or scheduled posts sent to a variety of social accounts, which is the best Hootsuite feature to use?EngagementApprovals QueueContent LibraryThe Hootsuite Inbox is used forsaving a collection of regularly used responses, so you can reply fasterall the options in this listresponding directly to comments made on a threadgetting a quick overview of public and private messages received on your social accounts.One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort published posts byall of the options in this listreachcommentssharesengagement rateGeo-search streams are used to help you find social media conversations relevant to your brand that are happeningon specific social networksin specific physical locationsin your home countryon private profiles or closed networksin pre-set topic areasWith Hootsuite’s Mobile App, you can collaborate with your team on social media activities. Which of the following is not a feature you would use to collaborate with a teammate?DraftsMessage ApprovalsThe Hootsuite Bulk Composer enables you toProduce AI-generated SEO positive copy, to maximize the capture of search traffic“Bulk-Approve” large numbers of posts composed by team members across your orgschedule up to 350 posts at once, including existing scheduled postsadd metadata to all YouTube videos in a previously published playlistsend out hundreds of personalized direct messages to your Twitter and LinkedIn followers‘Hootsuite Organizations’ isa collaboration tool for teams to collectively manage social media activitiesa network of partner companies who make apps for the Hootsuite platforma consulting service provided by Hootsuite to Enterprise clients Hootsuite’s parent companya consortium of companies who own the internetWhen using the Hootsuite Composer, what’s the purpose of the social profile picker?To select the social profiles to which you want to publish your post.To monitor account activity on your social accounts connected to Hootsuite.To create a network-specific search stream in the Engagement area.To connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboardWhat must be enabled in Hootsuite for Instagram Stories to publish successfully?Direct Publishing NotificationsSuper-admin organization permissionsThe Mobile Publishing workflowThe Instagram Stories integrationPublishing Instagram Stories with Hootsuite allows you toPut ad spend behind Stories from within the ComposerEdit Stories after they’ve been publishedCreate and schedule Stories alongside your other scheduled social media contentCreate Stories specific analytics reportsWhich two steps must you take when scheduling posts using the Bulk Composer? (Pick two)convert the document into Hootsuite’s .hoot format and uploadInput your posts into a text document using an up to date version of Microsoft WordUse a supported format for the time/date (e.g., 11/22/2020)Use a 24-hour clock format (e.g., 17:00)Ensure your calendar is connected to Hootsuite via APIWhen publishing to Pinterest from Hootsuite, you must include a photo and a _______.target audiencelinkcaptionscheduled timeWhy would you want to add a moderate stream for YouTube in your Hootsuite Dashboard?to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.to approve or delete incoming comments on your channel or specific videosto curate non-offensive video content that will resonate with the broadest possible cross-section of your audienceto view analytics on your YouTube channel and videosto automatically flag comments that contain keywords that you’ve pre-defined in your YouTube settingsWhat is the most popular feature of Hootsuite?Scheduling and publishing messages to multiple accounts at onceSocial media analytics and metrics.Geo-locating conversations and geo-targeting messages.Automating all your social media activities.A Report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop up to 100trendwatchers, which are pre-set displays of Line Charts, Tables, and TreeMapstiles, which are individual displays of a specific metricoverviews, which are pre-set collections of metrics datadata elves, who work hard for their moneycampaigns, each of which are targeted at a social media objective or goalThe Reports section in Hootsuite Analytics iswhere you connect social media accounts to Hootsuitea location search stream, with geocode set for your specific location where the API cord plugs inwhere you set the parameters for a social media campaigna fully customizable, shareable display of your social accounts’ metricswhere you undertake multivariate audience testing to determine optimal ad placementLet’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?Automation TriggersAutomatic Performance Advertising“Build Your Own” audiencePost PerformanceAudience DiscoveryA customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?History TrackerEngagement StreamsOwlMonitorHootsuite InboxConversation ContextWhy is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?Hootsuite more accurately estimates the dollar value of a like, share, and retweet.Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.Hootsuite has an ‘auto-engagement’ feature that interacts with your followersHootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspacemore accurately than social networks’ native AI functionality.Within Hootsuite Analytics, you can add a report template, which isa preset collection of tiles, organized by social networkan individual display of one specific metric.a set of automation triggers for paid social advertisinga tool for building social posts out of previously published postsa tool for monitoring the social media conversations happening in your area.Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?Owly Link ShortenerHootsuite Photo EditorHootsuite App DirectoryYou’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)Hootsuite AmplifyBulk ComposerHootsuite AnalyticsHootsuite AdsHootsuite Streams (Search, Published Posts, and Comments)Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that ApplyReports in Hootsuite AnalyticsStreams (e.g., Search Streams, Published Posts)Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)Hootsuite Analytics, Shared ReportsHootsuite Streams, Published PostsHootsuite PublisherWhat’s the difference between a Stream and a Board?Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.Boards are for searching out conversations, whereas streams are for publishing content to your audiences.Streams display content from your social networks, and Boards house a collection of streams.Streams provide account analytics, Boards are where geo-searches are performed.Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?Twitter listsTwitter groupsTwitter spacesHootsuite groupsTwitter streamsWhat is not an advantage of managing Instagram with Hootsuite?Managing your scheduled Instagram content alongside scheduled posts on your other social networksAuto-generate content that’s similar to your competitors’ highest performing postsAccess to advanced analytics tools to optimize your Instagram strategyBuilding and scheduling many Instagram posts in one placeThe ability to set numerous hashtag search streams side by side and engage with the resulting posts in one placeIn the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?Inserting an image from an Instream TweetUploading it directly from your computerUploading from a Hootsuite Integration (e.g., Adobe Experience Manager)Picking an image from the Media LibraryHootsuite Publisher is an area of the dashboard where users canGather insights into publishing analytics, such as click-through rates, impressions, and CPCs.schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.track response times to incoming social posts to better determine Social ROI.publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?the Insights featurethe Reports featureSocial Return Transparencythe Social Data Share featurethe Metrics moduleSOC_ROI_DISTWhich two methods can be used when publishing an Instagram Business post in Hootsuite?Direct Publishing and Mobile Notification workflowAuto-publishing and the Manual Publishing workflowProxy Publishing and the Manual Publishing workflowDirect Notifications and Auto-publishingWhich of the following is not a benefit of publishing to Instagram using Hootsuite?Scheduling and rescheduling multiple posts in advanceReviewing Instagram analytics alongside metrics from your other social accountsAdding location tags and swipe-up links to your post from within the ComposerViewing comments on your Instagram content in the same window as engagements on your other social accounts.Let’s say you’re working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?Duplicate a CampaignArray a PostDraft VariantDuplicate a DraftCascade a MessageWhat is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?Implement a robust approval process with multiple touch points so every team member has inputSave the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishingSchedule Stories in the Planner so they can be reviewed and edited by the approver directlyAdd specific publishing notes in the composer to help guide the teammate ultimately publishing the StoriesThe top of the ‘Hootsuite Organizations’ structure is theexecutive levelsuper-admin levelteam admin levelow.ly leveladmin levelYouTube is a great source for curating interesting content for your audience. Hootsuite helps with its YouTube ____________. This lets you discover new videos based on keywords or dates.filter videosMy Content FindSuggested Contentcontent curation boardsearch streamYou’re using Hootsuite to publish a new video on LinkedIn, and you want to highlight a partner organization and notify them about the post. What’s the best way to do this?Tag the partner’s faces in the video.Follow their LinkedIn Company Page after you It publish the video.@mention the partner organization in the post.Provide a link to the partner’s website in the post.When using Hootsuite to publish to Instagram, there are some types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick the post type below that does NOT require using the “Mobile Notification Workflow”.Image posted to a Business accountImage posted to a Personal accountLet’s say that you want to put paid advertising dollars behind any post you’ve published that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?“Build Your Own” audiencePost PerformanceOrganic Performance PromotionAudience DiscoveryAutomation Triggers With the Hootsuite Promote feature, there are two main ways you can pay to promote previously published organic content: (pick two)Enhanced Cost Per ClickAutomated BoostingRecommended PromotionsOrganic Performance PromotionSingle Post (Manual) Boosting Within Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for:targeting paid advertisements to the user more accurately.feeding data into Hootsuite chatbot for more human-like responses.gathering marketing analytics on the user’s behaviour.understanding the full context of the most recent exchange, so you can reply appropriately. The Hootsuite Inbox (pictured below) is meant for:displaying posts assigned to you, so you can action or re-assign them.displaying unassigned comments, so you can assign them to the appropriate person or team.getting a quick overview of the private messages your team has had with a user.all the options in this list Hootsuite Photo Editor has an aspect ratio feature. How does this tool assist in optimizing your posts?It allows you to focus on a specific element of an image to draw the viewer’s attention.It allows you to quickly remove red eye and blemishes.It reduces the image size to allow it to load faster in your user’s feeds.You can set preset photo ratios to display for different audiences.It crops images to meet specific requirements of different social networks. In Hootsuite’s Promote feature, what are automation triggers use for?Stopping an advertising campaign that is performing poorly.Analyzing the performance of past posts, in order to recommend posts that should have advertising dollars put behind them.Notifying you when your automated posts have exceeded your campaign budget.Putting advertising dollars behind previously published organic posts that satisfy criteria you have defined. If you want to use Hootsuite to publish an image or video to your Instagram Business account, we recommend using the _____________ workflow, which offers a more streamlined publishing experience.Mobile NotificationDirect Publishing Let’s say you’re publishing a message with the Hootsuite Composer. The message contains a link to a landing page, and you want to add a UTM parameter to that link to track click-throughs. What feature in the Composer would you use to do this?Ow.ly shortenerMessage tagsLink SettingsPost trackingGeo-targeting Which Hootsuite feature would you use to draft and schedule a message with two images to Twitter and Facebook?ComposerAssignmentsContestsStreamsImpact === If you have a personal Instagram account, and want to use Hootsuite to publish an image or video to that account, which publishing workflow do you need to use?Mobile NotificationDirect Publishing Within Hootsuite Inbox you can view ____________ on connected Twitter, Facebook, and LinkedIn accounts.both public and private messagespublic commentsprivate messagesall reactions, views, and comments A customer reached out via Twitter via Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. What Hootsuite feature would you use to see this conversation and any previous interactions this user has had with your organization via Twitter.Hootsuite InboxEngagement StreamsHistory TrackerOwlMonitorHootsuite History Let’s say you have 15 LinkedIn posts for an upcoming campaign, and you’d like to schedule them evenly over a two week period. What’s the best way to accomplish this scheduling task using Hootsuite?Allow Hootsuite Impact to automatically schedule publishing times.Schedule publishing dates for each post in the Composer.By using the calendar scheduling function in the Planner.Edit publishing date of individual posts in the LinkedIn Streams.In the Hootsuite Inbox, organize your outbound messages in the order they should publish. When publishing a post through Hootsuite Composer that contains a link, you’ll have the option to apply link settings. Link settings allow you to: (pick two)add UTM parameters to your link for campaign trackingadjust the font and colors of your linkcreate a custom link which can be redirected later if needed (for example, if the landing page for your product changes)select a preset link shortenerturn your link into a button or image Hootsuite’s Photo Editor includes numerous tools to help you optimize the photos you are sharing. You can find the Photo Editor:In the Composer, after selecting a photo to post.In the Promote area, for editing creative for paid ads.All of the options in this listUnder “Edit Asset” in the Content Library.When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps. Pick post type below does NOT require using the “Mobile Notification Workflow”.Image posted to a Business accountImage posted to a Personal accountVideo postsCarousel image posts Let’s say you draft a message in Hootsuite, but then want to create several variations of that message, without altering the original. Which of the following actions would you take?Compose ArrayMessage CascadeDuplicate a DraftDraft Variation Let’s say you have saved 10 different messages as drafts for a holiday campaign. You now need to schedule these drafts to publish, taking into account other messages that might already be scheduled. Which tool would be most effective for this task?Use Hootsuite’s Bulk Compose feature.Use the Hootsuite Planner to drag and drop the drafts into the most appropriate time slots.Do not schedule them which will trigger Hootsuite to automatically assign a timeUse the Auto-Publisher, and set the cadence for everyone 12 hours.Schedule the publishing time when composing the draft, cross-referencing with a calendar. When composing messages in Hootsuite, how would you make a rough draft of a message available with a team or team member for collaboration?Publish the message to a social network, then click ‘assign to team or colleague’.Save the message as a draft and then find it in the collaboration board with that team.Assign the message to a social network the team or team member manages, then click ‘Save Draft’.@Mention the team or team member in the drafted message before saving. When saving messages as drafts, it’s important to remember that your draft will not go live unless _______.you have approval from a Super-Adminyou have admin permissions or higheryou have unlocked the draft for editingyou have scheduled it or clicked 'Publish' Which of the options below best describe the action being undertaken in the visual?Creating a Hootsuite Analytics board around mentions.Adding a new Hootsuite user to your Twitter account.Adding a stream to publish Twitter messages.Creating a stream to search a network for specific terms. A benefit of using the Post Performance area within Hootsuite Analytics is that it shows:your share of voice for keywords and hashtagsstats for posts published both natively and through Hootsuitesuggested copy for creating high performing postsanticipated trends for your future posts, based on past performance When using Hootsuite’s mobile notification workflow to publish images to your personal Instagram account, which step do you need to complete on your phone?Publishing the image to your Instagram account.Selecting the image you’d like to publish.Scheduling when your Instagram post should publish.Adding links you’d like to publish with your image. In Hootsuite Analytics, what is an advantage of sharing a report with a colleague rather than sending them a static analytics report?reports include a qualitative analysis report indicating what you should do more of (and less of)activities relative to your defined social media objectivesreports provide your colleagues with continuous access to real time data, whenever they want itreports analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to themreports feature a built-in ROI calculator that grade your company’s social Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a ‘My Videos’ stream, find the campaign video, and then select ‘___________________’.YouTube SearchGeo-searchPlaylistCreate Comment Stream When using the Hootsuite Planner feature, the fastest way to compose a new message is to:exit planner and open the Composer from the top right cornercreate a new stream and click the plus signpress “command N” for new and begin typingclick on a time slot and choose new post/new pin By setting a team member’s permissions to ‘Can Edit’ on a report in Hootsuite Analytics, you are granting them:team admin permissions for that reportadmin permissions for that reportpartial editing rightsfull editing rights to that report A report in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:tiles, which are individual displays of a specific metrictrendwatchers, which are pre-set displays of line charts, tables, and tree mapstemplates, which are individual displays of a specific metricoverviews, which are pre-set collections of metrics datacampaigns, each of which are targeted at a social media objective or goal When onboarding new team members in Hootsuite Analytics, we recommend ________________ to reduce the risk that something is changed incorrectly or accidently.sharing reports in read only formhaving them share a coworker’s credentialscreating dummy reports using fake social accountsgiving them monitored admin level permissions When managing your Instagram account using Hootsuite, you can search specific locations for images that were published there. To do this, create a search stream and select the Location option. The next step is to:enter a geo-code from Google Mapsenable 'My Location' under settingsselect a location option from the list of approved, global locationsdrop a pin for the location in Hootsuite’s map feature The Data shown in the Post Performance area within Hootsuite Analytics is updated for the first _____ that a post is live.24 hours31 days14 weeks7 days Which of the following actions can NOT be done in the Hootsuite Planner feature?viewwing tagscomposing a messageediting a messagerescheduling a postperform a geo-search One benefit to using the Post Performance area within Hootsuite Analytics is that you can sort posts by:ReachSharesCommentsEngagement RateAuthorall of the options in this list Anything you want to do in Hootsuite can be found in either the header or the sidebar, with the main workspace is in the center. Which of the following is not a feature you’ll find in the sidebar (see image below for reference)?AnalyticsApp DirectoryEngagement StreamsPublisherNotifications After you’ve uploaded messages into Hootsuite using the Bulk Compose feature, where would you go to review and make edits to those messages?PlannerAnalyticsTabs and streamsInsightsImpact Unlike a Twitter Geo-Search, which is based on a specific geo code, Instagram’s location search uses:a list of approved, global locationsyour phone's GPS signala post office delivery codelatitude and longitude markersan image match of a location landmark The Post Performance area within Hootsuite Analytics is the best place to:create details analytics reportsreview published posts by network and performanceget a professional critique of your social media strategydetermine your social share of voice When using Hootsuite’s bulk composer, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.2 hours10 minutes1 hour30 minutes To share access to a Hootsuite Analytics report with your colleagues you need to use the Share button to:auto-populate an internal CRM messageopen a printer friendly version of the boardshare it via emailcreate and copy a custom owly link which you can then share When you share a report with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the report to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:"Super-Admin""Custom"‘Can Edit’"Default""Unlimited Permissions" Overview and Reports are modules within which Hootsuite product?Hootsuite MetricsHootsuite CampaignsHootsuite AdsHootsuite PublisherHootsuite Analytics The reports feature in Hootsuite Analytics is:a fully customizable, real-time display of social metrics datayou undertake audience testing to determine the best ad product to purchasewhere you set the parameters for a Hootsuite social media campaigna location search stream, with geocode set for your specific locationwhere you set up user-generated content contests When you add an RSS feed to Hootsuite's Publisher, posts from blogs and websites you designate will be:automatically posted to the social network you choose, with a pre-scripted message and a trackable linkblocked from your feedput into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administratorcommented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences Within a Hootsuite Analytics report, you can add a tile, which is:an executive-level overview of common, aggregated metrics.an individual display of a specific metric.a pre-set campaign template, targeted at specific social media objectives.a tool for tracking the posts and conversations happening in your area.a pre-set displays of Line Charts, Tables, and TreeMaps. - To find and engage in Twitter conversations happening in specific geographical areas that are relevant to your company, you should use:Hootsuite campaignsgeo-targeted messagesgeo-search streamsInternal/External Taggingthe Hootsuite Surveillance feature If you come across an article online that you’d like to quickly share with your audience, the most effective Hootsuite tool to use is the:Assignments FeaturePublisherHootletRSS FeedCompose Box A board in Hootsuite Analytics has a flexible, interactive interface into which you can drag and drop an unlimited number of:trendwatchers, which are pre-set displays of line charts, tables, and tree mapswidgets/metrics, which are individual displays of a specific metrictemplates, which are individual displays of a specific metriccampaigns, each of which are targeted at a social media objective or goaloverviews, which are pre-set collections of metrics data To access the Hootsuite App Directory, go to the:Settings PanelAnalytics DashboardLaunch MenuExtensions Dropdown You can publish single-image Instagram posts directly from the Hootsuite dashboard IF you have set-up your Instagram account as a ______________ .certified accountpremium accountbusiness accountpaid accountpersonal account Which Hootsuite feature would you use to draft and schedule a message with two images to LinkedIn, Twitter, and Facebook?AssignmentsImpactContestsComposerStreams Someone with an Instagram business account will need to use the __________ workflow when publishing a video to Instagram using Hootsuite.Direct PublishingMobile Notification When using Hootsuite to publish to Instagram, there are three types of posts that require using the “Mobile Notification Workflow”, which involves a few additional steps with the Instagram and Hootsuite Mobile App. Pick the three post types below that require using the “Mobile Notification Workflow”. (pick three)Image posted to a Personal accountVideo postsImage posted to a Business accountCarousel image postsImage with captions that include emoji Publishing to Pinterest with Hootsuite saves time because:it automatically edits any image you upload into a more ‘pin-able’ version.it guarantees your pin will receive more engagement than posting natively.you can schedule and post to multiple accounts and boards at the same time.the Composer window suggests popular content for you to repin. Which tools are found in the header section of the Hootsuite Dashboard? (pick three)App DirectoryEngagement StreamsQuick SearchMessage ComposerAccount Settings When publishing to Pinterest from Hootsuite, you must include two items, which are:a caption and a photoa target audience and a linka scheduled time and a photoa photo and a link In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image?picking an image from the Media Libraryuploading it directly from your computerinsert an image from an Instream Tweetuploading from a Hootsuite Integration (e.g., Adobe Experience Manager) Some of the Apps in the Hootsuite App Directory include ‘plugins’ which means that the app:can only be used in one stream at a time.contains additional security featurescan be integrated across your entire dashboard, rather than just within a stream.contains additional security features --- When using Composer, what’s the purpose of the social profile picker?to connect an existing social media account (e.g., Facebook, LinkedIn) to your Hootsuite dashboardto monitor account activity on your social networks connected to Hootsuiteto select the social profiles to which you want to publish your messageto create a network specific search stream in the Engagement area Within the Hootsuite Composer, you can transform URLs into what’s called an ‘owly’ link. Which of the following are reasons you’d want to use this feature. (pick two)owly links are prioritized by social networksowly links are perceived as more trustworthy than regular URLsowly links are trackable, which means you can track how many people clicked itowly links provide higher resolution previews of the webpage being linked toowly links use less characters than regular URLs When using the Hootsuite dashboard to post images to your personal Instagram account, there is a step that must be completed within the Instagram app itself--which is it?Publishing the image to your Instagram account.Selecting the image you’d like to publish.Composing the text you’d like to accompany the image.Scheduling when your Instagram post should publish.Including a shortened Owly link that will accompany the post. When you add an RSS feed to Hootsuite Publisher, posts from blogs and websites you designate will be:automatically posted to the social network you choose, with a pre-scripted message and a trackable linkblocked from your feedput into a "Post-Approvals Queue" for review by your organization"s designated Hootsuite administratorcommented on automatically, with customizable, pre-scripted copy that you input under your RSS feed preferences You can do all of the following actions in the Composer, except:convert a web address into a shortened, trackable owly linksearch for mentions of your company nametrack character count limits for the social networks your posting topick the social profiles to which you want to publish your messageschedule when your message should publish When using Hootsuite to publish images to your personal Instagram account, which steps are you able to do within the Hootsuite dashboard itself? (pick three)include the link you’d like to publish with your imageselect the image you’d like to publishpublish the image to your Instagram accountschedule when your Instagram post should publish What are two best practices for discovering whether a message you’ve scheduled with Hootsuite has failed to send? (pick two)enable email notifications for failed messages under 'Preferences'download a "Past Scheduled" report from Hootsuite Analytics, and cross-referencing it with posts actually published on your social propertiesregularly check Publisher’s ‘Rejected’ Tabreview the 'Past Scheduled' calendar view in Publisher for entries colored red What’s the difference between a Stream and a Tab?Streams are for searching out conversations, whereas tabs are for publishing content to your audiences.Steams display content from your social networks, and Tabs house a collection of streams.Streams provide account analytics, Tabs are where geo-searches are performed.Tabs are for searching out conversations, whereas streams are for publishing content to your audiences. _______ are created within ________, similar to how you create individual files within a broader file folder.Streams; tabsTabs, StreamsEngagements, PublisherLibraries, EngagementArrows, Columns The boards feature in Hootsuite Analytics is:a fully customizable, real-time display of social metrics datayou undertake audience testing to determine the best ad product to purchasewhere you set the parameters for a Hootsuite social media campaigna location search stream, with geocode set for your specific locationwhere you set up user-generated content contests Hootsuite Mobile is useful for teams because of the following functionality:Content Library and Online EducationSearch and AssignmentsApprovals and CampaignsCampaigns and Content LibraryAssignments and Approvals Before deciding on a campaign hashtag for your Hootsuite Campaign, be sure to _____________________________ and that the hashtag is short, easy to remember, and relevant to the campaign.research it beforehand to ensure it's not already in useconfirm your hashtag budget is in line with the the cost to secure it on your target networksverify that it's valid and already in use on all the social networksconfirm that you have the required budget to properly promote it with Google Ad Words If you want to use Hootsuite Campaigns to engage and grow your Instagram audience, use a/an ___________________________ to curate content that your audience can share and vote on.Photo Contest CampaignInstagram Image Share CampaignMobile Photo Contest'Instagram Contest' campaignHashtag User-Generated Content Contest To find all mentions of your competitor’s branded hashtag within a given radius of a store you’ve opened up in a new city, you should:create a private Twitter List for your competitor and filter the search results by Followers AND branded hashtagcompose a geo-targeted message, filtered by the hashtag AND the desired radius around the geocode for the new storeset up a geo-search stream, filtered by the hashtag AND the desired radius around the geocode for the new storeset up a geo-search stream, filtered by competitor's Twitter handle AND the city in which your your new store is located Which statement most accurately describes incoming message assignments functionality in Hootsuite Mobile?Assignments made from your desktop dashboard will be visible on mobile, and vice versaAssignments is a feature exclusive to Hootsuite MobileAssignments made from Mobile are not visible in the desktop dashboardAssignments functionality is available in desktop dashboard only In Hootsuite Analytics, what is an advantage of sharing a board with a colleague rather than sending them a static analytics report?boards analyze a team member’s Hootsuite activity (e.g., engagement and publishing) to pull out the metrics that are most valuable to themboards include a qualitative analysis report indicating what you should do more of (and less of)boards provide your colleagues with continuous access to real time data, whenever they want itboards feature a built-in ROI calculator that grade your company’s socialactivities relative to your defined social media objectives Which description below best describes the action you would undertake in this dialog box?adding an Instagram account to Hootsuitescheduling a postcomposing a message for your audiencecreating a streamsharing account permissions with your team There are several ways you can schedule new messages in Hootsuite. Which of the following doesn’t belong?From within the Compose Box (manual and auto-schedule)Using the bulk uploaderFrom within the calendar view in the PublisherFrom the drop down menu in a search stream Which of the following is not an action you can take in the pictured area of the Hootsuite dashboard?send a direct message to a userlike and replypublish an outgoing message with photosretweet and favouritesearch for hashtags or keywords It’s important to ensure you’ve done the following steps when scheduling messages using the Hootsuite bulk compose feature. (pick two)convert the document into Hootsuite"s .hoot format and uploadinput the date in MONTH, DAY, YEAR or DAY, MONTH, YEAR formatinput your messages into a text document using an up to date version of Microsoft Wordensure you use a 24-hour clock format (e.g., 17:00 rather than 5:00pm) YouTube is a great source for curating interesting content for your audience. Hootsuite helps with its built in YouTube ____________. This lets you discover new videos based on keywords or key phrases.search streamMy Content Findsuggested contentfilter videoscontent curation tab Which of the options below best describe the action being undertaken in the visual?filtering a social media feed by specific termscreating a Hootsuite Analytics board around mentionsbuilding a stream to search for your competitor's contentadding a new Hootsuite user to your Twitter account Let’s say you’re creating a search stream in your Hootsuite dashboard, to find mentions of the phrase vacation holiday getaway. How do you ensure that the exact phrase gets searched for, rather than the individual words in the phrase?@ symbol after the phrasequotation marks around the phraseampersands before the phraseasterisks around the phraseBoolean operators after the phrase Hootsuite’s ever-growing library of 100+ partner apps and integrations is called the:Hootsuite App StorePartner UpgradesApp DirectoryAdd-onsHootsuite Plug-insHootsuite Library By setting a team member’s permissions to ‘Can Edit’ on a Board in Hootsuite Analytics, you are granting them:Team Admin level permissions for that BoardFull editing rights to that Boardpartial editing rights'Can Edit' is not a valid setting for BoardsAdmin level permissions for that Board YouTube requires ________________ to upload videos longer than 15 minutes in length.users to verify their accountyour account to have 100k+ subscribersnone of the options in this lista paid subscriptionyou to use their native platform Why would you want to save a message as a draft in the Hootsuite Compose Box?to provide your entire team with approved messaging to support a campaignTo send a carefully crafted message more than onceTo put it into an Approvals Queue that can be Accepted or Rejected by a Hootsuite AdminTo provide a new team member with "in-dash" feedback on social messaging they have composed What best describes the benefit of using Hootsuite, as compared to engaging natively from specific social networks?Hootsuite lets you monitor and engage with all your social networks in one place, decreasing the risk of missing an important engagement opportunity.When engaging on social networks natively, you can’t use the ‘auto-respond’ feature for comments and mentions.Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.Hootsuite provides deeper insights into users’ profiles than is found on the networks themselves.Hootsuite more accurately estimates the dollar value of a like, share, and retweet. The following Hootsuite Mobile functionality makes it easy to collaborate with your teammates on the go:Approvals and CampaignsCampaigns and Content LibraryAssignments and ApprovalsSearch and AssignmentsContent Library and Online Education When setting up a geo-search stream for Twitter within Hootsuite, you can filter results by: (pick three)the country from which tweets were publishedsearch termsa user’s profile handleradius around any locationhashtagspeople you follow Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. _____________ are a great way to group together similar people and topics in Twitter so you can focus on activity within a group without distractions.Twitter listsTwitter groupsHootsuite groupsTwitter streamsTwitter spaces Once a YouTube video has been published, you’ll have the option to 'Share via Hootsuite', which:allows you to quickly share the video on other channels through the composershares the video with the Hootsuite community, to help you quickly get views and boost your videos SEOsends the video to other Hootsuite team membersplaces a donate CTA at the end of your video Let’s say you want to monitor all the comments on a campaign YouTube video you’ve just launched. To do this, create a _______________ stream, find the campaign video, and then select ‘create comment stream’ from the ‘more actions’ list.‘YouTube Search’‘My Videos’‘Playlist’‘Geo-search’Review Later Let’s say you attach four images to a tweet in the Hootsuite Compose Box. On Twitter, the images will appear in your audience’s stream as:as slideshow, which your audience can view in full-screenan entry to the Image Gallerya series of 4 full-size images in individual tweetsa collage format, with full-size images What is the main use of the Hootsuite Hootlet?Communication with your team - the Hootlet simplifies intra-organization collaborationFinding useful apps - the Hootlet is the portal for finding all available apps and plug-ins for the Hootsuite ecosystem.Content creation - the Hootlet helps you store and categorize your ideas for new contentContent curation - the Hootlet makes it easy to share the content you discover on the web via the social accounts connected to your Hootsuite account To share access to a Hootsuite Analytics board with your colleagues you need to use the Share button to:auto-populate an internal CRM messageopen a printer friendly version of the boardshare it via emailcreate and copy a custom owly link which you can then share Overview and Boards are modules within which Hootsuite product?Hootsuite MetricsHootsuite CampaignsHootsuite AdsHootsuite PublisherHootsuite Analytics When it’s time to publish an Instagram message to a personal Instagram account, how does the Hootsuite mobile app alert you that it’s time to press the publish button in the Instagram app?calendar reminderpush notificationtext messageemaila gentle owl hoot followed by the sound of wind blowing through the trees See the visual below. Why is the action being taken here important?Publishing messages is how you'll engage your audience.Without performing this action (at least once), you can't take any actions within the Hootsuite dashboard.Running reports is a vital part of demonstrating ROI.Adding 3rd party apps to your Hootsuite account is a great way to customize your dashboard for your unique business case. With Hootsuite’s Mobile App you can share ______________ with teams, which allows everyone to monitor the same social feed and see which messages have been responded to and by whom.message approvalscampaignsstreamscontent librariesPublisher calendars Within a Hootsuite Analytics board, you can add a widget/metric, which is:an executive-level overview of common, aggregated metrics.an individual display of a specific metric.a pre-set campaign template, targeted at specific social media objectives.a tool for tracking the posts and conversations happening in your area.a pre-set displays of Line Charts, Tables, and TreeMaps. If you need to keep track of a large number of published or scheduled messages sent to a variety of social networks, Hootsuite __________ is an important product area for you to familiarize yourself with.EngagementApprovals QueueContent LibraryAssignmentsPublisher Unlike the overview module in Hootsuite Analytics, which offers one set of aggregated analytics data, ___________________ allows you to run an unlimited number of customizable and shareable real-time analytics reports, dialed precisely to the diverse reporting needs of your organization.the insights feature of Hootsuite Analyticsthe social data feature in Hootsuite Insightsthe boards feature within Hootsuite Analyticsthe analytics module in Hootsuite Metricsthe metrics module in Hootsuite Social Data What is the most popular and loved feature of Hootsuite?The ability to schedule and publish messages to multiple accounts at onceSocial media analytics and metricsGeo-locating conversations and geo-targeting messagesThe ability to automate all your social media activities (i.e., Autopilot functionality) Where in the dashboard would you primarily view and engage with your audience and the social media content published by others?tabs and streamsthe apps directorythe compose boxthe content library Hootsuite’s mobile app lets you see all the posts you’ve scheduled and adjust publishing times to fine tune how you’re targeting your audience. You can access this functionality in the ___________ area of the app.EngagementComposeStreamsMessage AssignmentsContent LibraryPublisher Select the 4 features that are available on Hootsuite Mobile: (pick four)Search & SettingsPublisherTeam MetricsComposeImpactStreams Which of the following is not a benefit of using Hootsuite Analytics?Metrics data are updated in real-timeIt's more efficient to gather metrics data in one place, rather than several different sourcesHighly accurate estimates of the monetary value of each Like, Retweet, Share, and new FollowerHighly visual, customizable interface Geo-search streams are used to help you find tweets and Twitter conversations relevant to your brand that are happening in:private profiles or closed networksyour home countryspecific social networksspecific physical locations or regionspre-set topic areas The Hootsuite Analytics overview automatically analyzes two time periods: the one you select, and the corresponding length of time before that. For example, if you select the last 7 days, the overview will automatically pull data from the previous 14 days. Why would this be a benefit?to put your analytics results in a more historical perspectiveto add fullness to your metrics reportsto provide an estimate of future trendsto make it easier to generate ROI reports for key stakeholdersthis is not a feature of the overview module If your goal for the coming quarter is to boost audience engagement and increase sales leads in support of the launch of a new service your company is offering. Which Hootsuite product/function would be most helpful in this context?Hootsuite CampaignsHootsuite EngagementHootsuite Email CaptureHootsuite RetargetingHootsuite Analytics Let’s say you need to schedule 200 social posts to be published at specific times over the next month. Which Hootsuite feature would most efficiently accomplish this?bulk composerHootsuite campaignscalendar view in the Publishercontent libraryauto-schedule The Hootsuite bulk composer allows you to:publish the same message across hundreds of social media networks at oncesend out hundreds of personalized direct messages to your Twitter listsupload up and schedule to 350 posts in a CSV filegenerate large amounts of SEO friendly copy, based on social marketing goalsapprove large numbers of posts composed by junior team membersadd background music to all the YouTube videos in a playlist What are three ways you can schedule messages in Hootsuite? Select the three best options:Under the Require Approval heading in the PublisherFrom within the Compose Box (manual and auto-schedule)From the drop down menu in a search stream (Send to Schedule)From within the calendar view in the PublisherUsing the bulk uploader You want to drive traffic to a new landing page for a campaign, and want a web address that’s short, easy to remember, trackable, and reflective of your brand. Hootsuite supports you with:vanity URLsa batch of custom redirect linksenterprise URLscustom top-level domain suffixes Sometimes exchanges within a comment thread (in a stream) can become very long and hard to keep track of. If a particular thread is too important to miss, Hootsuite lets you quickly create a dedicated ________________ for that conversation to stay on top of the action.geo-targeted auto-responseprivate message streamcomment streamauto-assignmentexternal tag To manage comments and replies for all of your YouTube channel’s videos (in Hootsuite), simply add a ________________ stream.YouTube engagementrepliespublished commentssearchmoderate The purpose of the social profile picker in Composer is to:select the social networks you’d like to monitor for activity relevant to your brandpick the social networks for which you’d like to generate a statistics report about your publishing effortsidentify the social networks to which you’d like to publish your messageselect or deselect your existing social networks you’d like to connect to with your Hootsuite account When publishing and managing your YouTube content using Hootsuite, users can: (pick three)add details about a video including a description, relevant tags, and its categorypublish a video to a playlistbypass YouTube"s size limitsview video analytics and identify top performing videospublish videos up to 12 hours in length without a verified account Enabling notifications for your Instagram account(s) in your Hootsuite mobile app allows Hootsuite to send _____________ that notify you when scheduled Instagram posts are ready to be published.owl post deliveriestext messagesemail notificationspush notificationscalendar reminders What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two)to demonstrate the ROI of your social media efforts to more senior leadership in your companyto provide colleagues with relevant content to publish with the compose boxto guide your team’s social media tactics to do more of what’s workingto supply colleagues with data required for bulk uploader entriesto provide more accurate geo-location search results in your streams To send a carefully crafted message more than once, you should use:Geo-targeted messagesHootsuite DraftsHootsuite Profile PickerAuto-schedule Why would you want to add someone to a Twitter list in Hootsuite?to create a focused feed of similar users such as industry influencers, advocates, or competitorsto send targeted direct messages in bulkto boost the SEO of your poststo group together your published tweets by topic for easier referenceto block them from commenting or re-sharing your posts Which of the following is a reason why you would want to add a moderate stream for YouTube in your Hootsuite dashboard:to limit the number of videos shown in a stream (per 24 hours) to below the threshold you define.to view analytics on your YouTube channel and videosto automatically flag comments that contain keywords that you"ve pre-defined in your YouTube settingsto vet incoming comments on your channel or specific videos by approving or deleting themto curate unoffensive video content that will resonate with the broadest possible cross-section of your audience A vanity URL in Hootsuite is best described as:a web address within a set of sub-domain names associated with certain industry segmentsone that contains a custom domain suffix, such as .io .ly .ing .lovea customizable, branded URL that also lets you track click-through statisticsa set of re-direct links provided to your organization"s administrator by Hootsuite When you share a board with a team member in Hootsuite Analytics, you can allow that team member to adjust the parameters of the board to fine-tune the insights being generated. To allow for this collaboration, you must set the permission for that user to:"Super-Admin""Custom"‘Can Edit’"Default""Unlimited Permissions" If you’re looking for a quick, high-level overview of common metrics such as audience growth, website traffic, and total posts, you should look at:the overview feature in Hootsuite Metricsthe 'Owl View' in Hootsuite Insightsthe boards feature in Hootsuite Metricsthe boards feature in Hootsuite Social ROIthe overview feature in Hootsuite Analytics When using Hootsuite’s bulk scheduling feature, all messages must be scheduled at least _________ ahead of when you plan to import the CSV file into Hootsuite.2 hours10 minutes1 hour30 minutes When selecting a campaign type in Hootsuite Campaigns, you’d use ____________________ to engage fans and acquire email leads with an attractive prize, and ____________________ to simply get people to sign up for a special event, newsletter, or special offer.Social Sweepstakes; Entry FormsSign Ups; Like Gates/Age Gatesthe Social Promotions Builder; the Social Media Campaigns BuilderSocial Sweepstakes; Sign UpsOffers; Forms To determine the ROI of your social media activities, which Hootsuite product would you use?Hootsuite MetricsHootsuite SolutionsHootsuite Social ROIHootsuite ROI CalculatorHootsuite Analytics Which of the following is not a feature of Hootsuite?the ability to monitor conversations and engage with your audience across multiple social networksthe ability to fully automate your social media marketing activities (i.e., the Autopilot feature)the ability to schedule and publish messages to multiple accounts at oncegeo-locating conversations and geo-targeting messages Which of the following is not a metric type generated by the overview metrics module in Hootsuite Analytics?owly trafficshare of voicepostsengagementfollowers Publisher’s calendar view is especially useful for:monitoring whether a customer service query has been addressedseeing all your scheduled posts in a single listapproving messages composed by team membersidentifying gaps in your publishing schedule Which of the following is not an action you can perform in the pictured area of the Hootsuite dashboard?save a composed message as a draftsearch for hashtags or keywordssend a direct message to a userretweet and favouritelike and reply The best place to search for free (and paid) software for customizing your Hootsuite dashboard to your exact business need is called the:Partner LibraryExplore tabApp DirectoryHootsuite Impact tabHootsuite App Store ___________ allow you to monitor social activity around certain keywords, phrases and even specific users or locations, and respond where appropriate.AnalyticsInternal tagsPlug-insSearch streamsComment trackers To effectively promote an upcoming event, social media managers can use the following advanced features of the compose box simultaneously when composing a message: (pick two)tweet multiple images in a gallery formatsave a tweet as a draft for future re-usecreate Twitter lists with high profile attendeesgeo-search for mentions of your event hashtagmonitor analytics data for sentiment around your event Which of the options below best describe the action being undertaken in the visual?giving a top performing organic social post a paid boostassigning an incoming social message to a team member for a responsecreating a new stream for engaging with your audiencepublishing a social media message to several social media accountsadding a social network to your Hootsuite dashboardrunning an analytics report to demonstrate ROI Hootsuite Publisher is an area of the dashboard that gives Social Media Managers:the ability to schedule posts to multiple networks, and then review, revise, rearrange, and export theminsights into publishing analytics, such as click throughs, impressions, and CPCsmetrics data around social messaging activitiesthe ability to publish directly to popular blog platforms, such as WordPress, Medium, LinkedIn, and Tumblr What are some benefits to managing a YouTube channel through Hootsuite, as opposed to natively through YouTube? (pick three)Hootsuite adds extra video editing and customization options.Unlike YouTube, Hootsuite doesn"t restrict video size limits.You can manage multiple YouTube accounts from one place.You can view analytics through the YouTube Analytics app for Hootsuite.You can schedule when your videos will publish. A content team can create a custom board in Hootsuite Analytics with widgets displaying how their content is resonating with their target audience. They could include metrics like: (pick three)first response timerecent posts and overall post volumehandling timeclicks by country# of LinkedIn status updatestotal clicksreaction topics When using an RSS feed within Hootsuite, you can limit the amount of content being automatically pushed out to your followers by:turning on the Approvals Queue, which would require Admin approval of each RSS Feed postspecifying under Preferences ---->RSS Feed the audience types who shouldreceive the RSS feed updates (e.g., by age, gender, occupation, etc)setting the frequency that Hootsuite checks for new content to once a day, rather than once an hourspecifying under Preferences ---->RSS Feed the topics/formats you'd like excludedMore info about this certification:education.hootsuite.com/courses/platform-certDisclaimer:Content of CertificationAnswers.com should be considered us a fair use. Fair use is the copyright regulation that allows the limited use of copyrighted materials without acquiring permission from the right holders for comment and educational purposes. Views, articles and images on this site may contain copyrighted material which has not always been specifically authorized by the copyright owner. CertificationAnswers can use some kind of copyrighted material for educational purpose. Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research.More info of other products in:http://www.certificationanswers.com/en/exams-answers/
6. What's New? Hootsuite New Features and Fixes
Use the Instagram Grid app to remix your photos and share them with your followers on Instagram directly from Hootsuite. This app is currently available only ...
We're constantly adding new features to the Hootsuite dashboard to help you win on social media. Check out the latest Hootsuite features here!
7. [PDF] Hootsuite exam answers 2020
... Composer, What's The Purpose Of The Social. Profile Picker? to connect an ... Hootsuite Metrics Hootsuite Analytics Hootsuite Social ROI Hootsuite Solutions ...
8. Hootsuite Enterprise Certification Course Answers (2023) - Geektonight
56 The purpose of the social profile picker in Composer is to: 57 When using ... Hootsuite Metrics; Hootsuite Social ROI; Hootsuite Solutions; Hootsuite Analytics ...
What are two reasons why it’s important to share your Hootsuite Analytics data with other members of your team? (pick two) to guide your team’s social media
9. [PDF] How to use Hootsuite to Schedule Social Media Posts
(only one Twitter profile can be selected per post). Within the social network picker, social networks are organized by network type, team, and personal ...
10. Mobile Compose Refresh Architecture | by Hootsuite Engineering - Medium
As the user types and selects social networks, view models are updating these values in the message model: the profile picker's view model updates the message ...
If you’ve ever posted to a social network from Hootsuite’s iOS or Android application, then you’ve used the composer. The composer is where you write the message body of your post, maybe attach a…
11. Is Hootsuite Certification Worth The Money?
Jan 1, 2023 · Hootsuite is a social media management tool that allows you to manage all of your social media accounts. This software allows you to track ...
There are a lot of different opinions out there about whether or not hootsuite certification is worth the money. Some people feel that it is a valuable investment because it can help you get a job in the social media field. Others believe that it is not necessary and that you can learn everything you need to know about hootsuite without spending the money on certification. So, what is the truth? Is hootsuite certification worth the money?
12. SOLUTION: Hootsuite platform certification exam 2023 - Studypool
... Composer When using the Hootsuite Composer, what's the purpose of the social profile picker? - Answer To select the social profiles to which you want to ...
Which of the following is not a feature of Hootsuite? - Answer The ability to fullyautomate your social media marketing activities (i.e., theAutopilot feature)
13. Top 18 social media management tools for businesses in 2023
Sep 13, 2022 · In simplest terms, a social media management tool is a software designed to allow a user or users to manage one or more social media profiles ...
Which social media tools fit your team's needs best? These social media management tools are our top picks for marketers today.
14. Hootsuite Platform Certification Exam Answers - D&D Group, LLC
... Hootsuite Composer, what's the purpose of the social profile picker? 4 (Photo) To monitor account activity on your social accounts connected to Hootsuite. …